Nikon D40 Digital SLR Camera
If you've ever wondered why your vacation pictures don't look as good as those magnificent landscapes and flattering portraits seen in countless glossy magazines, chances are you just haven't found the right camera.
Nikon introduces the new Nikon D40 digital SLR camera that's designed to offer you the ability to get higher quality, impressive looking pictures with the press of a button. In a world where DSLR cameras have become extremely popular among professional photographers, have you have shied away in favor of a compact digital camera? For you, Nikon's D40 is an ultra-compact, lightweight, 6.1-effective megapixel digital SLR camera with simplified new features, exceptional handling speed, and a redesigned, visually-intuitive menu system that brings digital SLR cameras to a whole new level of simplicity.
The Nikon D40 Offers Less Complication, More Celebration
Isn't it time you switched from simple snapshots to great pictures? If so, then get to know the fun, easy-to-use Nikon D40. Now you can capture spectacular pictures using the type of digital and optical technologies that professionals use, but without the complications and calculations that SLR photography once required. Let Nikon's cutting-edge technology do all the work for you. Just look through the viewfinder and press a button for wonderful pictures you'll be proud of. It's never been easier to capture the moments of your life so beautifully, and that is certainly worth celebrating.
Less Science Fiction, More Magic
With the Nikon D40, it's never been easier to take amazing pictures. Great pictures used to require complicated and cumbersome equipment along with years of experience. Not any more. The D40 is compact, lightweight and designed specifically for ease of use, yet contains all the top quality, high-performance technologies that you expect from a Nikon digital SLR. And with world-famous Nikkor lenses, you know you have the sharpest and most reliable optical performance available. All in a camera light enough to carry with you everywhere. Beautiful photography has never been easier.
Less Waiting, More Wonder
Speed and accuracy to act on the moment
A fraction of a second can last forever Some of life's most powerful moments are also the shortest: your daughter after her first ballet lesson; your son as he scores the winning goal; your dog catching that first Frisbee. Did you capture the decisive moment? Missing it can be frustrating, but with the Nikon D40 those days are over. Just turn it on for a near-instant response (0.18 seconds) and a fast, razor-sharp autofocus. Shoot and voila! Your special moments are saved perfectly.
Less Night, More Light
Let Nikon flash technology illuminate your images
Simply brilliant: Nikon flash technology light is essential to great pictures. That's why the D40 comes with Nikon's unmatched flash technology. Forget about washed-out, unnatural color. The Nikon D40 provides the right light - even in low-light or backlit situations. Just use Auto mode and the D40 DLSR will do the calculations for you. The result: subtle, superb images. For more sophisticated flash photography, try Nikon's external Speedlights. When combined with the Nikon D40, the advanced Creative Lighting System turns the darkest situations into dazzling photo opportunities.
Extraordinary Nikon Image Quality - The D40's high-resolution image quality is made possible by Nikon's high-performance 6.1 megapixel Nikon DX format CCD imaging sensor and exclusive Nikon image processing engine which assures stunning sharpness and color.
Easy Operation with Intuitive Controls - Intuitive controls make the Nikon D40 point-and-shoot simple, enabling even first-time SLR users to capture beautiful memories perfectly.
Nikon's Smallest Digital SLR Ever! - At just over 16 ounces, the beautifully styled and compact D40 makes high-performance digital SLR photography easier and more convenient than ever.
Fast Startup with Instant Shutter Response - Fast startup combined with super-fast shutter response and rapid-action shooting at up to 2.5 frames per second makes it easy to freeze special moments instantly.
Buy Nikon D40 kit, which includes a 3x 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor Lens - Designed exclusively for use with Nikon DX-format digital SLRs, this ultra-compact 3x zoom offers Nikkor sharpness and versatility in a wide variety of shooting situations.
Shoot at up to 2.5 frames per second - The Nikon D40 DSLR can fire continuously at a speed of up to 2.5 frames per second, capturing high-quality action sequences of children in sporting activities such as soccer, baseball and much more.
2.5-inch color LCD monitor with 3 colorful display options - Playback images are easy to see, and function menus are easier to use with a larger and brighter color LCD monitor. The large 2.5-inch LCD monitor enables image preview at up to 19 times magnification and has large type fonts and easy-to-view menus as well as three all-new display options: Classic, Graphic and Wallpaper.
High-performance 6.1-megapixel Nikon DX format CCD imaging sensor - Nikon's DX format CCD image sensor delivers vivid color and sharp detail, great for making beautifully detailed enlargements of 16 x 20 inches and beyond. High resolution also provides room for creative cropping.
In-Camera Image Editing - Highly versatile in-camera editing features include Nikon D-Lighting, Red-Eye Correction, Image Trimming, Image Overlay, Monochrome (Black and White, Sepia and Cyanotype) along with Skylight, Warm Tone and Color Balance filter effects. These features provide greater creative freedom without the need for a computer, for those who prefer to send pictures directly to a printer.
New advanced HELP menu system with Assist Images - The Nikon D40's newly introduced assist images help you select the appropriate settings for many camera features by showing an example image typical of that setting as well as an advanced HELP Menu for the current item selected. The D40's Question Mark icon (?) indicates that help is available for the currently selected item; just press the help button beside the LCD monitor to see a context sensitive help page.
Fast, accurate 3-Area Autofocus - The D40's advanced 3-area AF system and the refined algorithms inherited from more advanced Nikon digital SLR cameras deliver fast, efficient and precise autofocus. AF refinements deliver greater precision with fast, more consistent subject acquisition and improved focus tracking for consistently sharper pictures.
Image Optimization Options - The Nikon D40's Image Optimize setting lets photographers adjust color, contrast and sharpening as well as other image settings according to the type of scene or output desired. Settings include: Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black and White, each of which are automatically adjusted based on sophisticated Nikon algorithms or user-selected settings for optimum results.
Built-in Speedlight with i-TTL automatic flash control - Nikon's innovative i-TTL flash control evaluates flash exposure with incredible precision to achieve better automatic flash balance and deliver outstanding results. The built-in Speedlight is always at the ready and brings beautiful exposures in darkened conditions as well as adding sparkle for fill flash in outdoor situations for enhanced twilight shots or an added impact to daylight images.
Bright, accurate SLR viewfinder - A large viewfinder makes composition easier, and overall viewfinder brightness makes focusing in low-light photography possible. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.
Automatic exposure with 8 Digital-Vari Program Modes - Eight Digital Vari-Program Modes include: Auto Flash-OFF, Portrait, Landscape, Child, Sports, Close Up or Night Portrait, each of which adjusts automatically for optimal results under varied conditions.
Nikon 3D Color Matrix Metering II - The D40's 3D Color Matrix Metering II evaluates each scene for brightness, color, contrast, size and position of shadows and highlights, selected focus area and camera-to-subject distance, comparing that information against an on board database of more than 30,000 actual photographic scenes
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Digital SLR 
